Focus On Business Blog
Marketing Strategy
Benefits Of Niche Marketing
Staying competitive is important to business owners. Identifying a market niche has many competitive benefits that give you a unique advantage over your competition including increasing customer loyalty, reducing competition, increasing marketing effectiveness, and improving profitability. This article identifies how niche marketing can make you more competitive. Niche Marketing Business owners [...]
How to Identify Your Market Niche
Business owners struggle to find a way to make their products “stand out” in an overcrowded marketplace. Identifying a market niche can increase customer loyalty, reduce competition, and give you a unique advantage to grow your business. This article identifies the steps in finding a niche that aligns with their strengths and has the potential [...]
Handling Price Objections Online
When a customer is objecting to price, don't accept the premise. You need to switch their focus from the cost of your product to the cost of not having your product. You can help them “see” the value by asking questions and stirring up emotions about their problem. Good website copy can reposition your [...]
Color Increases Brand Recognition by 80%
Using color strategically can increase your brand recognition by 80%. Here are 16 ways you can use color to support your brand. Color is a valuable asset for your brand. It can build awareness for the brand, increase brand recall and create impact. Why is color important? The human brain [...]
Common Mistakes Most Websites Make
If your website isn't bringing in business for you, you are doing something wrong. Your website needs to clearly tell customers who you are, what you do (you would be surprised how many websites are not clear), and how the customer can take the next step. The good news is this can be accomplished [...]
