Color Increases Brand Recognition by 80%

Color is a valuable asset for your brand. It can build awareness for the brand, increase brand recall and create impact.

Why is color important?

The human brain is wired to remember things in very specific ways. If you have ever witnessed a car accident and had to provide a report to a police officer, you likely said something like “The red car hit the blue van”. That is because our brains are programmed to remember colors and shapes first – thus the saying a picture is worth a thousand words. Our brains can remember the details of picture because we remember the colors and shapes of an image more aptly than we do details like typed words. We simply process images faster and more deeply than a paragraph.

So how does that translate to branding? Color is a valuable asset to a brand, it can create awareness and impact, as well as improve brand recall.

Color increases brand recall by 80%. In a study done by E. Hoadley at the University of Loyola, Maryland, it was shown that color can increase memory by 80% as compared to black and white. To make sure your customers remember your brand, consistently use the brands colors across all mediums of advertising.

Color increases a consumers attention. Colored advertisements can attract people to read the advertisement up to 42% more often than non-colored ads. The longer we pay attention to an ad, the more adeptly our cognitive systems process the information and the higher the probability of the information will be stored in long-term memory. And isn’t that what marketing is all about, getting the consumer to remember your brand and make the purchase.

Here are 19 creative ways to improve your brand using color

Consistently using your brands colors in every interaction with your customer helps to build your brand identity and creates a feeling of consistency (which can translate to dependable) for your client

Here are some creative ways to use your brand colors

On your website

• Font colors, menu bars, section dividers on pages.
• On your slider images
• On your about page, background colors of profile images

On Social Media

• On the background color of your profile picture
• On your header image
• On custom images you create for posts.

On Premise

• Color of an entry rug, the counter tops, an accent wall
• Across all signage
• In a restaurant the colors of napkins or placemats

In Person

• Shirt colors
• The color of your laptop or iPad cover or other business tools
• Name tags
• In presentations you give, custom brand your slides
• In portfolios, brochures and screen savers

In Print

• On business cards, menus, receipts, estimates, invoices
• On the pen you use

In Email

• On your signature
• Modify your email marketing template to include your brand colors
• list of ways to use color

85% of consumers say that color is one of the primary decisions factors when they make a purchase decision.  Capitalize on color to help build your brand. Pick colors that fit your brand, consistently use your brand colors across all of your marketing activities to build your brand.