Focus On Business Blog
Marketing Strategy
Attract Your Ideal Customer
Struggling to connect with your ideal clients? Craft a detailed customer profile to attract the right audience, maximize your marketing efforts, and grow your business with purpose. Attract Your Ideal Customer: How to write a customer profile that speaks to your customer, streamlines your marketing, and grows your business. [...]
Create a Competitive Advantage with a Customer Profile
Business owners struggle to find ways to make their products “stand out” in an overcrowded marketplace. Identifying your ideal customer and creating marketing collateral to attract the people who are most likely to buy your product is key to increasing customer loyalty, reducing competition, and giving you a competitive advantage to grow your business. [...]
Understanding Your Customers Money Mindset
Struggling to craft irresistible offers and overcome price objections? Discover how tailoring your approach to your customers money mindset can boost sales and build lasting loyalty. Understanding Your Customer's Money Mindset: Three Key Strategies to Improve Your Marketing and Sales Every customer has a unique relationship with money, [...]
Leverage Personality Types to Identify Your Ideal Customer
In today’s overcrowded marketplace finding loyal customers is difficult. One way to create a competitive advantage for your business is to leverage your customers personality type to appeal to the customers who are most likely to purchase from you. Knowing your ideal customer's personality can help optimize your resources and help build a loyal [...]
Benefits Of Niche Marketing
Staying competitive is important to business owners. Identifying a market niche has many competitive benefits that give you a unique advantage over your competition including increasing customer loyalty, reducing competition, increasing marketing effectiveness, and improving profitability. This article identifies how niche marketing can make you more competitive. Niche Marketing Business owners [...]
How to Identify Your Market Niche
Business owners struggle to find a way to make their products “stand out” in an overcrowded marketplace. Identifying a market niche can increase customer loyalty, reduce competition, and give you a unique advantage to grow your business. This article identifies the steps in finding a niche that aligns with their strengths and has the potential [...]
Handling Price Objections Online
When a customer is objecting to price, don't accept the premise. You need to switch their focus from the cost of your product to the cost of not having your product. You can help them “see” the value by asking questions and stirring up emotions about their problem. Good website copy can reposition your [...]
Color Increases Brand Recognition by 80%
Using color strategically can increase your brand recognition by 80%. Here are 16 ways you can use color to support your brand. Color is a valuable asset for your brand. It can build awareness for the brand, increase brand recall and create impact. Why is color important? The human brain [...]
Common Mistakes Most Websites Make
If your website isn't bringing in business for you, you are doing something wrong. Your website needs to clearly tell customers who you are, what you do (you would be surprised how many websites are not clear), and how the customer can take the next step. The good news is this can be accomplished [...]
Meet
Susan Wilcox
Strong brands don’t just happen, they are built. Every day, brands lose money simply because they don’t have a clear strategy and effective marketing to help them grow.
Susan Wilcox has over 30 years of experience helping to grow brands and build businesses. Susan combines her strong corporate experience from Proctor & Gamble, Arm & Hammer, and Johnson & Johnson with her entrepreneurial spirit to help independent business owners create the businesses they want. Read more
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