Resources to Make it Easier2022-10-28T01:48:50+00:00

Focus On Business Blog

Resources to Make it Easier

Understanding Your Customers Money Mindset

Struggling to craft irresistible offers and overcome price objections? Discover how tailoring your approach to your customers money mindset can boost sales and build lasting loyalty.   Understanding Your Customer's Money Mindset: Three Key Strategies to Improve Your Marketing and Sales Every customer has a unique relationship with money, [...]

Leverage Personality Types to Identify Your Ideal Customer

In today’s overcrowded marketplace finding loyal customers is difficult. One way to create a competitive advantage for your business is to leverage your customers personality type to appeal to the customers who are most likely to purchase from you. Knowing your ideal customer's personality can help optimize your resources and help build a loyal [...]

What is Business Made Simple University

Business Made Simple (BMSU) is everything you need to know to run a business. Developed by Donald Miller, best-selling author of Business Made Simple, Marketing Made Simple, and Building a Brand Story. BMSU gives subscribers unlimited access to on-demand videos that help you run your business more efficiently. Most business [...]

Get Better Social Media Results with a Better Website

Business owners invest a lot of time and resources into social media to help drive traffic to their websites. The problem is that the readers don’t actually end up staying on the website. Most websites fail to engage the reader and the reader leaves the page in just a few seconds. If you want [...]

Color Increases Brand Recognition by 80%

Using color strategically can increase your brand recognition by 80%. Here are 16 ways you can use color to support your brand. Color is a valuable asset for your brand. It can build awareness for the brand, increase brand recall and create impact. Why is color important? The human brain [...]

Business During A Crisis: Think Customer First

Interruptions to your business during a crisis can be costly. Remember your customers needs will likely change during the crisis. Adapting your business to fit the changing needs of your customers will help you survive. Here are ways you can adapt and thrive. Answers and solutions are the two most [...]

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Susan Wilcox

Susan Wilcox, President , eDynamic Marketing, LLC

Strong brands don’t just happen, they are built. Every day, brands lose money simply because they don’t have a clear strategy and effective marketing to help them grow.

Susan Wilcox has over 30 years of experience helping to grow brands and build businesses. Susan combines her strong corporate experience from Proctor & Gamble, Arm & Hammer, and Johnson & Johnson with her entrepreneurial spirit to help independent business owners create the businesses they want. Read more

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