Focus On Business Blog
Business Development
Work smarter: Focus in on Your Ideal customer to Strengthen Your Brand
Many businesses waste time and resources on broad marketing that doesn’t connect with the right customers. The solution is to create an Ideal Customer Profile (ICP), which allows you to focus on your brand's best customers. An ICP gives your marketing clarity and focus, helping you reach the right customers and strengthen your brand. [...]
How to Decode Your Ideal Customer: Using Subconscious Cues to Boost Your Marketing
Understanding your ideal customer can feel like a guessing game. By learning to recognize subtle subconscious cues, you can gain deeper insights into their personalities and preferences. This approach helps you connect authentically with the right audience, boosting customer loyalty and making your marketing more effective. Understanding Your Ideal Customer [...]
Understanding Your Ideal Customers Decision-Making Style: A Guide for Business Owners
Business Owners struggle to connect with customers and close sales, understanding your ideal customers decision-making styles allows you to tailor your approach, create stronger connections, overcome objections, and drive the growth for your business. As a Business Coach, my clients frequently ask me, “How can I connect with my [...]
Attract Your Ideal Customer
Struggling to connect with your ideal clients? Craft a detailed customer profile to attract the right audience, maximize your marketing efforts, and grow your business with purpose. Attract Your Ideal Customer: How to write a customer profile that speaks to your customer, streamlines your marketing, and grows your business. [...]
Create a Competitive Advantage with a Customer Profile
Business owners struggle to find ways to make their products “stand out” in an overcrowded marketplace. Identifying your ideal customer and creating marketing collateral to attract the people who are most likely to buy your product is key to increasing customer loyalty, reducing competition, and giving you a competitive advantage to grow your business. [...]
Understanding Your Customers Money Mindset
Struggling to craft irresistible offers and overcome price objections? Discover how tailoring your approach to your customers money mindset can boost sales and build lasting loyalty. Understanding Your Customer's Money Mindset: Three Key Strategies to Improve Your Marketing and Sales Every customer has a unique relationship with money, [...]
Leverage Personality Types to Identify Your Ideal Customer
In today’s overcrowded marketplace finding loyal customers is difficult. One way to create a competitive advantage for your business is to leverage your customers personality type to appeal to the customers who are most likely to purchase from you. Knowing your ideal customer's personality can help optimize your resources and help build a loyal [...]
Benefits Of Niche Marketing
Staying competitive is important to business owners. Identifying a market niche has many competitive benefits that give you a unique advantage over your competition including increasing customer loyalty, reducing competition, increasing marketing effectiveness, and improving profitability. This article identifies how niche marketing can make you more competitive. Niche Marketing Business owners [...]
How to Identify Your Market Niche
Business owners struggle to find a way to make their products “stand out” in an overcrowded marketplace. Identifying a market niche can increase customer loyalty, reduce competition, and give you a unique advantage to grow your business. This article identifies the steps in finding a niche that aligns with their strengths and has the potential [...]
Handling Price Objections Online
When a customer is objecting to price, don't accept the premise. You need to switch their focus from the cost of your product to the cost of not having your product. You can help them “see” the value by asking questions and stirring up emotions about their problem. Good website copy can reposition your [...]
What is Business Made Simple University
Business Made Simple (BMSU) is everything you need to know to run a business. Developed by Donald Miller, best-selling author of Business Made Simple, Marketing Made Simple, and Building a Brand Story. BMSU gives subscribers unlimited access to on-demand videos that help you run your business more efficiently. Most business [...]
Color Increases Brand Recognition by 80%
Using color strategically can increase your brand recognition by 80%. Here are 16 ways you can use color to support your brand. Color is a valuable asset for your brand. It can build awareness for the brand, increase brand recall and create impact. Why is color important? The human brain [...]
Business During A Crisis: Think Customer First
Interruptions to your business during a crisis can be costly. Remember your customers needs will likely change during the crisis. Adapting your business to fit the changing needs of your customers will help you survive. Here are ways you can adapt and thrive. Answers and solutions are the two most [...]
5 Ways to Improve Your Website
Before you do any digital marketing, make sure your website is ready. Before you do any digital marketing, make sure your website is ready. The purpose of all of your online marketing is to drive the customer to your website so you can fully inform them of your services. If your website is [...]
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