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Benefits Of Niche Marketing
Staying competitive is important to business owners. Identifying a market niche has many competitive benefits that give you a unique advantage over your competition including increasing customer loyalty, reducing competition, increasing marketing effectiveness, and improving profitability. This article identifies how niche marketing can make you more competitive. Niche Marketing Business owners [...]
How to Identify Your Market Niche
Business owners struggle to find a way to make their products “stand out” in an overcrowded marketplace. Identifying a market niche can increase customer loyalty, reduce competition, and give you a unique advantage to grow your business. This article identifies the steps in finding a niche that aligns with their strengths and has the potential [...]
Handling Price Objections Online
When a customer is objecting to price, don't accept the premise. You need to switch their focus from the cost of your product to the cost of not having your product. You can help them “see” the value by asking questions and stirring up emotions about their problem. Good website copy can reposition your [...]
What is Business Made Simple University
Business Made Simple (BMSU) is everything you need to know to run a business. Developed by Donald Miller, best-selling author of Business Made Simple, Marketing Made Simple, and Building a Brand Story. BMSU gives subscribers unlimited access to on-demand videos that help you run your business more efficiently. Most business [...]
Business During A Crisis: Think Customer First
Interruptions to your business during a crisis can be costly. Remember your customers needs will likely change during the crisis. Adapting your business to fit the changing needs of your customers will help you survive. Here are ways you can adapt and thrive. Answers and solutions are the two most [...]
5 Ways to Improve Your Website
Before you do any digital marketing, make sure your website is ready. Before you do any digital marketing, make sure your website is ready. The purpose of all of your online marketing is to drive the customer to your website so you can fully inform them of your services. If your website is [...]
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